Company Flows

Company Flows are your tool for creating powerful, rule-based workflows that manage your campaigns for you.

Think of it like this: if Schedules are for automating your campaigns based on time, Company Flows are for automating them based on performance.

You can set up sophisticated "if this, then that" logic that runs 24/7 to optimize your campaigns.

How Company Flows Work

At its core, a Company Flow follows a simple structure:

• IF a certain performance condition is met (e.g., Cost per Click gets too high)...
• THEN automatically perform a specific action (e.g., pause the campaign).

You can create these flows to manage campaigns across multiple ad accounts, making them incredibly powerful for agencies or businesses with large advertising portfolios.

Creating Your First Company Flow

1. Navigate to the Company Flows section from the main menu.
2. Click the Create Company Flow button to open the configuration panel.

Configuring a New Flow

The creation panel is where you'll build the logic for your automation.

1. Name and Target: Give your flow a descriptive name and select the Ad Account and specific Campaigns it should monitor.
2. The "IF" Condition (The Rule): This is the heart of your flow. You'll define the trigger by setting:
   • Metric: The KPI you want to watch (e.g., Cost per Lead   ).
   • Comparison: The logic you want to use (e.g., is greater than   ).
   • Value: The threshold that will trigger the rule (e.g., $50   ).
   • Timeframe: The period over which to evaluate the metric (e.g., over the last 7 days   ).
3. The "THEN" Action: This is what Linklo will do automatically when the condition is met. You can choose either to Excludeor Move the company to a different campaign   .

A Practical Example

Let's say you want to automatically pause any campaign that becomes unprofitable.

You could create a flow like this:

• IF the Number of Leads  for a campaign is greater than 2  over the last 28 days...
• THEN Exclude the company from the campaign.

Once you save and activate this flow, Linklo will monitor your campaigns.

Company Flows empower you to enforce your optimization strategy consistently and at scale, freeing you up to focus on the bigger picture.