Alerts

You can't watch your campaigns 24/7, but Linklo can. The Alerts feature acts as your automated watchdog, constantly monitoring your campaigns and notifying you the moment something needs your attention.

This means you can stop worrying about surprise overspends or sudden performance drops and manage your campaigns proactively.

Two Types of Alerts: Budget and Metric

Linklo offers two powerful types of alerts to cover both your financial and performance goals.

1. Budget Alerts: These watch your spending. They trigger when a campaign or budget is on track to overspend its allocated amount.
2. Metric Alerts: These watch your performance. They trigger when a campaign's KPI (like Cost per Click or Click-Through Rate) goes above or below a threshold you define.

When you go to the Alerts page, you'll see these two types are managed in separate tables, with separate "Create" buttons for each.

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• Filename: linklo-alerts-dashboard-overview.png  
• Description: A screenshot of the main Alerts page, clearly showing the two separate tables for "Budget Alerts" and "Metric Alerts" and their respective "Create" buttons.

How to Create a Budget Alert

Budget alerts are your financial safety net. Here’s how to set one up:

1. Click the Create Budget Alert button.
2. In the configuration panel, give your alert a clear Name.
3. Select the Budget you want to monitor from the ones you've already created in the Budgets tool.
4. Set your Threshold. For example, you could set an alert to trigger when spending reaches 90% of the total budget.
5. Choose how you want to be notified (e.g., by email).

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• Filename: linklo-alerts-create-budget-alert.png  
• Description: A screenshot of the slide-out panel for creating a Budget Alert, showing the fields for name, budget selection, and the threshold setting.

How to Create a Metric Alert

Metric alerts help you stay on top of campaign performance.

1. Click the Create Metric Alert button.
2. Give your alert a Name.
3. Select the Campaign or Campaign Group you want to monitor.
4. Choose the Metric you want to track (e.g., CPC, CTR, Impressions).
5. Define the Rule. For example, you could set an alert to trigger if "CPC is greater than $5.00" over the last 24 hours.
6. Set your Notification Preferences.

[Image Suggestion 3]

• Filename: linklo-alerts-create-metric-alert.png  
• Description: A screenshot of the slide-out panel for creating a Metric Alert. Highlight the fields for selecting a campaign, choosing a metric, and defining the rule (e.g., "is greater than").

Once you save your alerts, Linklo gets to work. You can relax, knowing you'll be the first to know if anything needs your attention, allowing you to go from insight to action in minutes.