Budgets

Keeping track of your ad spend across dozens of campaigns and multiple ad accounts can be a real headache. The Budgets feature in Linklo is your central hub for creating, assigning, and monitoring all your LinkedIn advertising budgets.

It gives you a single source of truth for your spending, making it easy to control your costs and allocate funds effectively.

How to Use the Budgets Tool

When you go to the Budgets section, you'll see a table listing all the budgets you've created. You can use the Ad Account filter at the top to focus on a specific account.

Creating a New Budget

Ready to set up a new budget?

Click the Create Budget button. This will open the budget configuration panel.
Fill out the details for your budget.

Here’s what each field is for:

Budget Name: Give it a clear, descriptive name (e.g., "Q3 Content Promotion Budget" or "Lead Gen Campaigns - May").
Ad Account: Choose the ad account this budget belongs to.
Budget Value: Enter the total monetary amount for this budget.
Assign to...: This is where you connect the budget to your advertising efforts. You can assign a budget to one or more Campaign Groups or to specific individual Campaigns. This flexibility gives you granular control over how you track your spending.
Time Period: Define the start and end dates for your budget.

Once you save, your new budget will appear in the main table.

Managing Your Budgets

You can easily edit or delete any budget directly from the table. Just look for the Edit and Delete buttons in the "Actions" column for each budget. Editing a budget will open the same panel you used to create it, with all the information pre-filled for you to adjust.

How Budgets Work with Other Features

The Budgets feature is the foundation for other powerful tools in Linklo:

Pacing: Once you've created a budget, head over to the Pacing Analysis tool to visually track your actual spend against your budget's target.
Alerts: You can set up Alerts to automatically notify you when you're about to hit a budget limit, helping you prevent overspending.

By using these features together, you can move from simply tracking your budget to proactively managing it.